Cam-Era UK

The 6 Tips for Capturing Stunning Jewelry Photography

Photographing jewelry requires a meticulous approach to capture the intricate details, textures, and brilliance of each piece. Whether you are a professional jeweler, an aspiring photographer, or a small business owner looking to showcase your jewelry collection, this guide provides essential tips to help you create stunning jewelry photography. From lighting and composition to equipment and post-processing, these techniques will elevate your jewelry images, making them stand out and engage viewers.

We asked the Delagem.com team how they shoot their products and what is the secret of their great photos. 

1/ Lighting

Lighting is crucial in jewelry photography as it enhances the sparkle, luster, and brilliance of the gemstones. Consider using diffused natural light or a softbox to create even illumination without harsh shadows. Avoid direct sunlight, which can cause overexposure and unwanted reflections. Experiment with different angles and intensities of light to achieve the desired effect. Additionally, using reflectors or bounce cards can help fill in shadows and add dimension to the jewelry.

We use pulsed lighting and a hard light scheme for product photos in the catalog. For some types of jewelry (such as pearl jewelry of the Hermina Athens), hard light is more suitable because it creates a rich shadow and allows you to separate a white object from a white background.

We are now using the Godox MC300 kit and it is enough for us both for product photos and for photos on the model.

2/ Background and Composition

Choosing the right background and composition can greatly impact the overall look of your jewelry photographs. A neutral, solid-colored background such as white, gray, or black allows the jewelry to take center stage and minimizes distractions. Consider using props or textured surfaces that complement the jewelry’s aesthetic without overpowering it. Experiment with different compositions, including close-ups, unique angles, and negative space to create visually compelling images.

We shoot product photos on a warm white background.

3/ Equipment

While professional camera equipment can yield optimal results, you can still capture great jewelry photos using a high-quality smartphone or a point-and-shoot camera. Use a macro lens or macro mode to capture intricate details and achieve sharp focus. A tripod is essential to maintain stability and eliminate blurriness, especially when shooting in low-light conditions or close-ups. Additionally, using a remote shutter release or self-timer can help minimize camera shake.

We also use the Neewer light box, which allows you to form an even reflection and avoid unnecessary glare. It also saves a lot of time later on retouching.

White and black reflectors are also very useful. Because if, for example, a polished silver jewelry is shot in a white softbox, then even with a hard shadow it will look very faded in the photo. To avoid this, you need black reflectors, which also allow you to outline the shape of the product. As an example of the importance of black reflectors – our photos in the catalog of the brand Annika Inez.

For product photos, we have developed a range of stands and mounts that allow you to present them in the most natural position. If the jewelry is heavy enough (for example, chunky necklaces), we shoot them just lying on the background.

4/ Styling and Props

Carefully consider the styling and props used in your jewelry photography to enhance the overall visual appeal. Use jewelry stands, mannequins, or model hands to display the pieces effectively. Incorporate complementary elements such as flowers, fabrics, or natural textures that align with the jewelry’s theme or inspiration. However, be mindful that the jewelry remains the main focal point and doesn’t get overshadowed by the props.

5/ Post-Processing

Post-processing plays a vital role in refining and enhancing jewelry images. Use photo editing software like Adobe Photoshop or Lightroom to adjust exposure, contrast, and color balance. Pay close attention to the jewelry’s colors, ensuring they remain accurate and true to life. Retouch any imperfections or blemishes on the jewelry, but be careful not to alter its natural appearance. Consider using sharpening tools to emphasize the intricate details and textures. It’s important to strike a balance between enhancing the image and maintaining a realistic representation of the jewelry.

We shoot directly in the Capture Onet program. It allows you to tighten the white balance and trim all the photos in tone.

6/ Reflective Surfaces and Gemstone Reflections

Jewelry often features reflective surfaces and gemstones, presenting a unique challenge in photography. To minimize unwanted reflections, position your lighting sources strategically, and consider using polarizing filters on your lens to reduce glare. Experiment with different shooting angles to find the most flattering position for capturing gemstone reflections. Reflective surfaces can add visual interest and dimension to your images, but be cautious not to overdo it, as it may distract from the jewelry itself.

Mastering jewelry photography requires a blend of technical skills, attention to detail, and creative vision. By applying the tips outlined in this guide, you can create captivating images that effectively showcase the beauty and craftsmanship of jewelry pieces. Remember to experiment, practice, and refine your techniques. Pay attention to the unique characteristics of each piece of jewelry and find creative ways to highlight its beauty. Additionally, study and draw inspiration from professional jewelry photographers or catalogs to gain insights into effective composition, lighting, and styling.

Regularly evaluate your work and seek feedback from others to further improve your skills. Keep in mind that jewelry photography is a continuous learning process, and as you gain experience, you’ll develop your own style and approach.

Lastly, remember the importance of consistency in your jewelry photography. Whether you’re shooting a collection or individual pieces, strive for a cohesive look that aligns with your brand or desired aesthetic. Consistency in lighting, composition, and post-processing will create a cohesive and professional presentation of your jewelry.

By incorporating these tips into your jewelry photography workflow, you’ll be well-equipped to capture stunning images that showcase the beauty and allure of each jewelry piece. With practice and perseverance, you’ll refine your skills and develop a portfolio that captures the attention and admiration of your audience.